Field dispatches.
Notes from the front line of the fight for public space — launches, evidence drops, and the thinking behind the movement.
Field Guide 01 — Start here
New here? Start with this. What the atlas is, why public space isn't blank space, and where you fit in.
ReadHow to audit outdoor advertising without claiming complete coverage
A practical, bounded method for councils and researchers to inspect outdoor-advertising evidence without overstating coverage, currency, or policy conclusions.
ReadHow can transit advertising be mapped as public-space evidence?
A bounded guide to inspecting transit advertising records, understanding verification limits, and documenting genuine observations.
ReadField Guide 02 — Spot it: document your first ad
The core move. How to turn an ad you walk past into a verified pin on the atlas — in about a minute.
ReadField Guide 03 — Scan it: let the camera do the work
Short on time? Point your phone at a billboard and let OOH Earth's AI capture do the logging.
ReadField Guide 04 — Reimagine it: put art back where the ad was
Documenting is the evidence. Reimagining is the point. See any ad replaced with art, in AR.
ReadField Guide 05 — The law is on your side
This isn't vandalism and it isn't fringe. The mapping — and the argument behind it — stands on real legal and human-rights ground.
ReadField Guide 06 — Back the commons: keep it free for everyone
The whole toolkit is free, and stays that way because people fund it. Here's how to back it — and how to go deeper.
ReadOOH Earth is live: map the ads you never agreed to
A community atlas of outdoor advertising in public space — and the evidence to push back.
ReadWhat is subvertising?
A short primer on subvertising — and where it sits in a long tradition of reclaiming public space.
Read