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Fund the Field Offensive

Support the tools and community work behind documenting outdoor advertising, creative adbusting, and public-space research. The advertising complex spends billions to shape public space — we build an open record and creative response.

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// Not starting from zero

We're day-one. The movement isn't.

OOH Earth is a new, community-funded, copyleft platform — early access, seeking founding backers. But the resistance we're mapping is not new. Organised subvertising has been reclaiming public space since 2012.

OOH Earth · EARLY ACCESS · FOUNDING BACKERS SOUGHT
~3K+est
Subverters
~25K+est
Interventions
30+est
Collectives
20+est
Countries
14est
Years active
  • 2012Brandalism forms in the UK — first project subverts 30+ billboards across 5 cities.
  • 2015COP21 Paris: 82 artists from 19 countries install ~600 subverts in a single action.
  • 2017Adfree Cities founded — a UK network of local ad-block groups from Bristol to London.
  • nowUK digital ad frames have roughly trebled since 2015 — the surface to map keeps growing.

// Movement-wide estimates (est.) since 2012 — the global subvertising movement, not OOH Earth platform metrics. Order-of-magnitude, conservative. OOH Earth’s own platform counts are shown separately and are not independently audited.

Confirmed contributions support the open record, field documentation, and creative adbusting work. Funding is not evidence of reach, impact, or complete coverage.