UX JOURNEY MAP / OOH EARTH
The full path through the civic platform — mapped from every side of the screen, wireframed low-fi, with a live build status on every feature. Where does a stranger become a Scout? Where does a Scout become a City Ambassador? What's shipped, what's mid-build, what's still on the roadmap. This is the map of the map.
How to read this
Each perspective in the menu is one user's full journey, left to right, as a rail of stages. Every stage carries a low-fi wireframe of the screen, what happens there, the features it touches, and how each of those features is doing on the roadmap. The final tab is the master feature matrix.
- →Rails scroll sideways. Follow the orange arrows through the flow.
- ◆Feature dots show status: green live, yellow building, orange planned, grey exploring.
- ⎁Wireframes are proportion-honest but intentionally low-fi — structure, not skin.
The six who show up
- 01Passer-by — the curious public. No account, just a link and a question: what's cluttering my city?
- 02Scout — signed up. Logs the billboard they just walked past.
- 03Field Reporter — regular. Stops documenting and starts responding.
- 04City Ambassador — coordinates a city. Runs people, not just pins.
- 05Supporter — funds it. Every pound to the movement.
- 06Movement Partner — Brandalism, Adfree Cities, Adbusters. Plugs in at the org level.
The wireframe vocabulary every stage is built from. Greyscale by default, one accent to mark the focal action, reticle brackets as the orbital signature. Same primitives, recombined per screen.